I hear say... Pt 1

In recent times I've been hearing some disturbing digits and I see a need to share them even though their sources are unverified...verification shouldnt be an issue anyways, hw many facts do we really verify in this country sef.

I HEAR SAY...

I heard Chi foods makes #200million every week

Chi foods are the manufacturers of Chivita, Super bite n tins

With all the weddings, dinners, burials, birthday celebrations we have every weekend. it make sense to believe this stats.

I now wonder how much Coca cola group makes then since I see more of Five Alive at parties than I see Chivita

I heard Genevieve magazine is swimming in money

Word has it that all the adverts in Genevieve magazine are paid for at the beginning of the year; and since magazines make their money from adverts you can imagine how much cash that is spelling for them.

They don't even have any business with how the magazine gets to your hand or whether you will buy it or not...they don't do retail sales. All they do at their office is to collate content, design what they want, send it to their printers in Lebanon.

As soon as the printing house is done printing the 20,000 copies I heard they print every month, they cargo the magazines to Nigeria, retailers now pick it from the port (paying on the spot oh) and they spread to their sales chain all around the country.

You can like to have this kind of money!

You might say magazine business is not all that profitable...YES! it is not all that profitable for new comers!

Come rain come shine, True love and Genevieve will always sell!

They sell not because they have the best print quality or content, they sell because they have become a brand.

People don't just buy products, they buy brands!

Genevieve is owned by Betty Irabor, wife of Soni Irabor

We all knew there was a Soni Irabor before we knew there was a Betty Irabor

We all knew there was a Soni Irabor wayyyy before we knew Genevieve magazine

The morale: new brands grow on  existing, thriving brands

Why is it that we have seen better magazines but they still don't have a striking brand?

We can link this to the starters advantage.

When u start first and start well u have a stong and vibrant competitive edge; let me use the telecomms industry as a case study just to drive my point home.

MTN and Econnet were the first GSM operators in Nigeria.

When the GSM revolution came, it sweeped us all off our feet, it was a working solution, we embraced it, we appreciated it, and even though it was very expensive we went all out to acquire this technology and it improved business and our social lives.

Mtel came on board at a time that MTN and Econnet were stil having serious issues over poor network coverage but they couldnt do any better..they were even a lot much worse.

Glo did their bit and they matched up with MTN and Vmobile (former Econnet) over time

Though these 3 had different tarrif schemes, the difference wasnt that much,

Etisalat came in last with the better life...the best life if I can say and up till now, they still don't have the hearts of the majority of GSM subscribers

not because their services are terrible

not becaue they are expensive

but because WE (GSM subscribers) are tired of change

we would rather stick to our first love - MTN/Zain or better still GLO

Etisalat offers unbelievable call rates, yet we won't subscribe

How else can we explain #15 per min that Etisalat offers against #40 per min that MTN is taking from us and we will not run over to Etisalat?

I call it the STARTERS' ADVANTAGE

I believe this is the same thing that is happening to most of the new magazine publishers in town...there are just too many of them and people would rather stick to their first-loves

....Visit this page tomorrow for the concluding gist

As I talk about 'Super Striker' magazine  and other hear-says that have touched me in recent times