Content vs Packaging

Content vs Packaging

This was Dami's status message on BBM and I was particularly fascinated by the school of thought that birthed this philosophical question, so it didn't take time for me to open up a conversation on this subject.

We spent hours discussing this issue and it was a refreshing discussion indeed!

My stand point:
I already put it in my book that
SUCCESS = PRODUCT + PACKAGING + POSITIONING
And I extensively discussed this, while sharing everyday analogies to prove my point.

And do u know that everything I've ever taught in my career can be easily linked to this formula?
I screamed with joy to the heavens the day this amazing summary of success jumped on me and even though persons have attempted to question summarising things into formulas, I always remind them of my science background.

Since PRODUCT is same as CONTENT, in this context I will stick to the word 'content'
Success = Content + Packaging + Positioning


If u are faced with the Content vs Packaging question, what side will u pick?


I want to answer this yet it won't be answer after all


Answering this myself, I will pick packaging!
The world thinks "it's a packaging world"
That's why all we care about in music is the beat! If we were to judge by the lyrics (content) of Jonzing world for example, that would be worst song released this year but Don Jazzy did too well with the beat (packaging) so we can't stop listening.
Packaging is the way of the world!


Lets visit the church, that guy that preaches on the street in a long robe with his raggy bible in one hand and a bell on another might have the deeepest of insights into the scriptures but it will be hard to believe him as against that neatly dressed, tall and handsome pastor in that air-conditioned auditorium! We don't care how much of the word (content) he know, all we care about are the proofs...his fancy cars, clothes, accessories (packaging)


But again I'm tempted to believe that it's a value based world inasmuch as we think it's a packaging world!
If that pastor, as fine and fresh as he is, can't drop the right word, u won't wait a 3rd Sunday before u leave the church.
But how many will actually leave the church, many will stay back in the name of 'due season'


It's a complex one!


Heading back to my most precious postulate, u might want to think that content and packaging is enough. I'm sorry, it is not enough!  Positioning is a major joker that brings u 'win's at all times!


In my book where I analysed this postulate, I talked about two different enviroments where u can sell a bottle of coke, a road side cooler and a posh hotel. Coke sells for #500 in the latter and it sells for #50 in the former!
The content is Coke fluid, the packaging is that fine bottle but it's success wouldn't be complete until it is positioned in a kind of fridge, u know there are fridges and there are fridges......positioning!


In conclusion, look at the irony of my own success lemme share something I realized while I was having this talk with Dami in d morning. When I keep saying it that the book 'A-Z Life lessons' is only a COMPILATION of my written thoughts within 365days, many don't get the concept behind d 'compilation'


Everything I write, I publish, could be on Facebook, my blog, magazines e.t.c
which means each one of the chapters in A-Z has been published long before it came up in a book! Every single chapter! If u have time go and search.
This implies that I've always had the content, it has always been packaged it into an article/blog post/Facebook note but these articles had to be positioned in something as unique as a book before I could stand before kings!


If I had not received the inspiration from God to position it into a book, there would have been no fantastic success story to share.


Be inspired